Monday, 15 April 2019 17:54

Seattle Mariners Off to HOT Start

The odds in Las Vegas for the Seattle Mariners to win the 2019 World Series are currently 20 to 1, while the odds for the Mariners to win the American League Pennant are 10 to 1. Don't tell that to the ultra-hot Mariners team, however, who aren't listening to the odds, their horoscopes, or the baseball historians that jokingly point out the team has not even been in the Major League Playoffs since 2001. Instead, the Mariners, with a 13-3 record stand atop the entire major league standings and would seem to be chanting the late Al Davis Oakland Raider's mantra, "Just Win Baby!" Unexpected Results By all accounts, nobody, including General Manager Jerry Dipoto, foresaw a team that was playing 800 percent baseball. After all, even the 1906 Chicago Cubs, the Major League Team with the highest percentage ever, finished with an overall season percentage of 763. However, even…
Monday, 01 April 2019 18:07

Microsoft: No April Fools' Day Pranks

Microsoft's Marketing Chief Has Spoken Out Against April Fools' Day Pranks-and He's Not Joking If you're a fan of Microsoft's products and/or intellectual property—think Xbox, top-notch PCs, and Minecraft, specifically—you're probably assuming that the company's employees and software developers, because their work is so difficult and centers on helping others to relax and have fun, will pull a prank or two during April Fools' Day, which, as always, is scheduled for the first day of April. Unfortunately, you couldn't be more wrong. As a matter of fact, Microsoft's corporate division has taken a decidedly anti-April Fools' Day stance. Chris Caposella, Microsoft's chief marketing executive, stated via memo (and in more words) that April Fools' Day pranks—particularly those that aim to entertain customers and the public generally—should be abstained from, as he believes that they can create negative news and unwanted media attention. An employee or group of employees recently leaked the in-house memo,…
The annual SXSW festival in Austin brings together the best in the arts from various media, including music, TV, and film. There are few finales as anticipated as that of "Game of Thrones", which will come to an end for HBO in the coming months with anticipation already building for the return of the show on April 14, 2019, in the U.S. To continue the buzz around the world's biggest TV show, HBO has been developing a number of brand partnerships including a continuation of the partnership with Snapchat. In the past, Snapchat has developed various augmented reality options usually using its AR Marker Tool to bring images to life. The development of the partnership with Snapchat has given HBO the opportunity to bring its marketing for "GoT" to life on many levels at SXSW. The City of Austin has been submerged in "Game of Thrones" marketing materials including a…
Friday, 01 March 2019 18:01

Android App Bricking Nike's New Sneaker

In an era in which technology is touching everything around us, bad software can now even affect your shoes. A few weeks ago, sneaker titan Nike released a pair of self-lacing sneakers called Adapt BB that were so popular that they sold out in less than an hour after they were launched. The $350 shoes, though, have since hit a big glitch, which relates to the smartphone app that pairs with the sneakers and controls how tightly laced they are. The Android version of the app reportedly bricks the shoes when communicating with shoe firmware Nike updated a few days after releasing the shoes. FitAdpapt Technology The technology behind the self-lacing shoes is called FitAdapt, which users can theoretically access through either the app or manually by using a set of buttons on the side of the shoes. FitAdapt is based on something called HyperAdapt, which the company first released…